The major market segments of the specialty and performance products industry are comprised of manufacturers, suppliers, distributors, dealers, retailers and installers.  There are trade magazines that focus on only one of these segments of the larger market.  Specialty Automotive Magazine (SAM) is broader in scope.  We are the industry magazine, directed to all business people in the market.

This wide scope is known as total market coverage.  It is an essential element of the specialty automotive industry because every one of its trade segments share a common interest involving new products, companies and people.  Just as these interests are similar, so are the goals of improving sales or increasing profits.  This common interest, within a changing market, is what makes an industry publication possible.

SAM has defined this diverse market and made it reachable.