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The major market segments of the import automotive products industry are comprised of manufacturers, suppliers, distributors, dealers, retailers and installers. There are trade magazines that focus on only one of these segments of the larger market. Import Automotive Parts & Accessories (IAPA) is broader in scope. We are the only trade magazine directed to all import specialists in the market.
IAPA delivers both the parts installer as well as the distribution side of the market. This wide scope is known as total market coverage. It is an essential element of the import aftermarket industry because every one if its trade segments share a common interest in the market. Changes in the market due to legislation, the economy and technology affect everyone in the market. Each segment shares common interest involving new products, companies and people. Just as these interests are similar, so are the goals of improving sales or increasing profits. This common interest, within a changing market, is what makes an industry publication possible.
IAPA has defined this diverse market and made it reachable. |
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