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| BW |
1x |
3x |
6x |
9x |
12x |
15x |
| Page |
$5350 |
$4980 |
$4650 |
$4455 |
$4190 |
$4075 |
| 2/3 Page |
3990 |
3800 |
3545 |
3310 |
3170 |
3080 |
| 1/2 Page |
3255 |
3025 |
2825 |
2710 |
2575 |
2500 |
| 1/3 Page |
2375 |
2145 |
2025 |
1890 |
1765 |
1720 |
| 1/4 Page |
1900 |
1730 |
1610 |
1510 |
1405 |
1370 |
| 1/6 Page |
1355 |
1265 |
1200 |
1130 |
1065 |
1020 |
| 2-C |
1x |
3x |
6x |
9x |
12x |
15x |
| Page |
$5900 |
$5530 |
$5200 |
$5005 |
$4740 |
$4625 |
| 2/3 Page |
4540 |
4350 |
4095 |
3860 |
3720 |
3630 |
| 1/2 Page |
3805 |
3575 |
3375 |
3260 |
3125 |
3050 |
| 1/3 Page |
2925 |
2695 |
2575 |
2440 |
2315 |
2270 |
| 1/4 Page |
2450 |
2280 |
2160 |
2060 |
1955 |
1920 |
| 1/6 Page |
1905 |
1815 |
1750 |
1680 |
1615 |
1570 |
| 4-C |
1x |
3x |
6x |
9x |
12x |
15x |
| Page |
$6750 |
$6380 |
$6050 |
$5855 |
$5590 |
$5475 |
| 2/3 Page |
5390 |
5200 |
4945 |
4710 |
4570 |
4480 |
| 1/2 Page |
4655 |
4425 |
4225 |
4110 |
3975 |
3900 |
| 1/3 Page |
3775 |
3545 |
3425 |
3290 |
3165 |
3120 |
| 1/4 Page |
3300 |
3130 |
3010 |
2910 |
2805 |
2770 |
| 1/6 Page |
2755 |
2665 |
2600 |
2530 |
2465 |
2420 |
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Matched (PMS), 2-Color charge plus
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$100
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2nd Cover
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20% premium on total cost
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Metallic, 2-Color charge plus
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$400
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3rd Cover
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15% premium on total cost
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4-Color Spread, 2nd Page deduct
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$500
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4th Cover
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25% premium on total cost
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Inserts furnished complete are charged at 50% of the B&W frequency rate, plus binding or tip-in charge.
Binding charge $200 (non-commissionable). Tip-in charge for 60 lbs. or more, 2-4 pages, $800 (non-commissionable).
Postcard inserts billed at 1/2 page B&W frequency rate plus binding or tip-in charge. Card must meet USPS specifications.
Combining Buys
Display ads in Import Automotive Parts & Accessories and Specialty Automotive Magazine and inserts in both may all be combined (except for classified) within any 12-month period, for the lowest frequency rates.
Guaranteed and Special Position
Add 10% to all units.
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